Pretty much everything in a retail situation is packaged in one way another.
From outer transit boxes to move goods through the supply chain, to ecommerce packs to deliver direct to the customer, there are many facets to retail packaging.
More so than ever before, corrugated is playing a huge part in these types of retail packaging. To demonstrate its endless versatility, we take a brief look at some of the ways corrugated is successfully utilised in retail situations.
Infinitely robust and designed to withstand the rigours of all types of transport, transit packaging is essential to protect products when moving products through the supply chain. We’ve manufactured these types of boxes for all types of products spanning product types as varied as high-end delicate electrical items to garden furniture.
Shelf Ready Packaging (SRP)
A popular choice often seen in supermarkets, Shelf Ready Packaging allows for easy displaying of product on shelves and easy replenishment. Often, they have tear off sections to allow consumers to access the products in the retail situation.
Free Standing Display Units (FSDU)
This type of packaging is great for promotional campaigns, or simply positioning your product with the consumer in an easy to access way. Often printed with eye-catching print and branding, these units allow consumers to make split second purchase decisions and are great for driving impulse buys, especially if coupled with a hard-to-miss offer. Another type of product that falls into this category is the dump bin which is designed to drive similar impulse buys but displays the product in a less organised way. This is perfect when the product is the same and needs no explanation, for example masking tape in a DIY store.
Countertop Display Units
Ideal for smaller products these types of units often capitalise on the seasonality of products. Designed to be placed on a checkout counter, they drive impulse purchases when customers are paying for goods they have already selected. Good examples of this include seasonal chocolates, sticky tape rolls around Christmas time, or packs of tissues during cold season.
Finally, there is the packaging required to support the huge ecommerce sector and the delivery of product direct to the consumer. Diverse, in that it can be utilised to send anything from luxury jewellery to cumbersome, heavy products, the importance of getting this type of packaging absolutely right is not to be underestimated to ensure the product is protected and arrives with the customer intact and undamaged. Sometimes, depending on the nature of the product, it’s all about creating a customer unboxing experience to garner positive reviews and encourage repeat business or recommendations.
Sharon Garner, Director, Red Rose Packaging commented; “Corrugated packaging supports all elements of the retail sector with practicality, durability and adaptability and we are proud to work with many customers who form part of the retail sector in some way.
“With years of experience in designing and manufacturing superb, corrugated solutions, our team understands how retail works and what is required to support customers in this sector.”
Get in touch with our team by calling 0161 483 4433 or emailing email@example.com
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