Packaging plays an integral part in supply chains but can often be under appreciated as to just how important it is.

Correctly designed and specified packaging means that goods can be packed efficiently at production lines, stored in warehouses and distributions centres without damage and easily located during despatch and order picking. Furthermore, they can be transported and delivered, across a range of transport mediums, in packaging which ensures they arrive intact and protected.

Optimising this packaging can ensure supply chains are infinitely successful, help meet operational targets and protect businesses, brands and their reputations.

Supply chain considerations

Businesses who manufacture product need packaging that is fit for purpose.

Increasingly, business is turning to corrugated and paper-based solutions, whether it a new business or one that currently uses packaging materials and solutions that are not sustainable or are hard to recycle.

To fully ensure the success of any packaging solution businesses, in conjunction with their preferred packaging partner, should discuss the lifecycle of the product from lineside packaging to final destination.

Initially it’s about creating a pack that is easy to fill and close, a pack that has all the necessary product information on the outside from product details, warehouse information and QR/bar codes, a pack that can be transported, stacked and stored without compromise and a pack that protects product during transit to successfully conclude all elements of supply chain operations.

Supply chain challenges

Another way in which we help customers to optimise their supply chain through packaging is tackling common challenges faced by customers.

Some of the most common we see, easily solved by a robust packaging strategy are:

• Having a corrugated solution that may no longer be fit for purpose. Perhaps it is cumbersome to store, or production operatives find it hard or time consuming to pack.
• Experiencing an increased level of returns of damaged product. Such problems can quickly affect a brand and its reputation, resulting in a downturn in sale or negative feedback on website and social media channels.
• A desire to ensure packaging streams become fully recyclable to meet carbon and sustainability targets.

However, challenges are there to be overcome and our robust packaging audits and consultations glean all the knowledge required to ensure we specify a solution that meets requirements whether that is simply optimising operation excellence or ensuring our packaging passes critical testing.

Optimised packaging

By optimising packaging to meet customer targets and requirements supply chains can be more easily managed to deliver consistent success.

Time and cost efficiencies can be achieved, production capabilities enhanced, product damage and returns removed and brand reputations elevated.

Sharon Garner, Director, Red Rose Packaging commented; “The list of what we take into consideration varies so much that it would be impossible to document them, as every customer has unique requirements.  

“What this does show is our experience in creating packaging solutions that are fully optimised to maximise the benefits for our customers.”

To discuss any aspect of your current packaging supply and how the Red Rose team could improve it simply get in touch via sales@redrosepackaging.com

To contact the Red Rose team simply give them a call on 0161 483 4433 or email sales@redrosepackaging.com