Latest News
Supporting our local community through a new charity partnership
We are pleased to announce that we have become a Bronze Business Champion at Pure Insight a local charity dedicated to supporting care experienced young people to thrive.
Established in 2013, the charity operates in the local communities in and around Stockport, right where Red Rose and many of its team members reside.
Sharon Garner, Director, Red Rose Packaging commented; “Pure Insight is a superb organisation that works in the heart of our community supporting vulnerable young people to have the best chance of success in their adult lives. We are pleased to join their Business Champions Community and offer our support in their ongoing activities.”
Each year thousands of young people leave foster care or children’s homes, many affected by childhood trauma, neglect, and abuse. Pure Insight supports over 500 care leavers in the North West each year, aged 16-25, helping them make a successful transition to adulthood.
They do this by:
· Helping care leavers build relationships, belonging and purpose through 1-1 mentoring programmes, group activities, and drop-in cafés – all offered in the long term.
· Helping care leavers to thrive through the support of a Mental Health and Emotional Wellbeing Service.
Last year, through their long-term community mentoring programme 90% of the young people they worked with reported improved independent living skills and 98% of young people supported by their mental health and wellbeing outreach service said their mental health had improved.
“We are thrilled to welcome Red Rose Packaging as a founding Bronze Business Champion in our new Business Champions Community,” said Sarah Sturmey, CEO, Pure Insight. “Their commitment to giving back here in Stockport, where both Pure Insight and Red Rose Packaging have their roots, will make a lasting impact, empowering care experienced young people to lead more fulfilling lives.”
To find out more about Pure Insights and the work they do visit https://www.pure-insight.org.uk/
Environmental and economic benefits of corrugated
The benefits of corrugated are many and varied however one of the main reasons businesses choose corrugated packaging is for its environmental credentials. Not only does this support a business’s environmental policy it can also translate into giving the consumer, or...
Corrugated and how it can minimise product returns
Having a packaging solution that is tailored to individual products can reward businesses in more ways than one.
However, perhaps one of the most appealing qualities of bespoke corrugated packaging solution is that it can help to minimise product damage and returns.
Whether the box or pack is to ensure the safe transit of the product from manufacturing facility to customer, or from retail outlet to consumer, both domestic and commercial supply chain channels can reap the benefits of bespoke packaging.
Such packaging solutions are made to ensure little or no movement of product in the pack, and this can be achieved through correctly sized outer boxes, dividers, and fittings all of which protect the product.
“Our expert design team understand the capabilities of corrugated, the wide range of board grades we have and how the two work together in a design process,” said Sharon Garner, Director, Red Rose Packaging. “The best way to be able to eradicate product damage through ill fitting packaging is to speak to our team and allow them to guide you through the process of creating bespoke packaging solutions.”
Corrugated packaging can also successfully replace other less sustainable packaging materials with great success. Versatile and incredibly robust solutions can be designed to remove plastic, wood and metal, and achieve the required levels of product protection no matter what the chosen method of transportation, delivery mechanics, and the miles it has to travel.
Sharon concluded; “Customers who make the move to bespoke packaging from standard ‘one size fits all’ solutions are so pleased with the positive impact expertly designed corrugated solutions can have on minimising product damage and the impact that costly returns have on businesses.
“In turn, minimising product damage and returns can also enhance brand reputation and encourage positive product or business feedback; the true value of bespoke corrugated packaging solutions shouldn’t be underestimated.”
Seasonal packaging strategies to help our customers
Quarter four is upon us nearly and with it the busiest retail season of the year. Last year seasonal retail sales were estimated to be around £85 billion – that’s a lot of products and a lot of packaging. This can result in challenging times for businesses who...
Packaging optimisation drives supply chain success
Packaging plays an integral part in supply chains but can often be under appreciated as to just how important it is. Correctly designed and specified packaging means that goods can be packed efficiently at production lines, stored in warehouses and distributions...
How promotional packaging supports sales and marketing strategies
Packaging can be a very powerful marketing tool. Done well, it can drive customers to your brand, elevate brand awareness and increase sales. Done badly, it can have a hugely detrimental effect, damaging reputations and driving customers away. As partner to some of...
Replacing hard to recycle materials with corrugated
As Environmental, Social and Governance (ESG) policies become more mainstream and more aspirational, businesses across a wide range of industries are seeking new ways of packaging and despatching goods and products to meet the necessary criteria. Many are choosing...
Five packaging challenges and how we support them
We often meet customers for the first time who are experiencing a range of challenges when it comes to the packaging that they choose and use.
We take a look at the five most common challenges and what we do to solve them.
Making it fit for purpose – The beauty of our packaging is that it is designed specifically to a brief to ensure product is protected, the brand is well represented and that all materials used are 100% recyclable.
Eliminate fresh air – If you ship goods through the supply chain, ‘fresh air’ is costly. In addition, it can be damaging to products. If products have room to move, the risk of damage increases as products can move about inside the packs. Similarly, space within packs is expensive, as fewer products can be shipped, or fewer packs loaded onto a vehicle. By correctly designing packs that eliminate fresh air, customers can reap the benefits.
Choosing the correct board – Using a board grade that is not fit for purpose can be one of the most damaging to product and brand reputation. Choosing the correct board needs experience and knowledge and a clear understanding of every element of the process from packaging assembly to product packing, to storing, shipping, and opening.
Sustainability – An ever-increasing number of companies, businesses, and consumers what to have packaging that is made from sustainable materials and is recyclable. Corrugated or paper-based packaging is the only material that supports both. And, because of the flexibility and versatility of corrugated, when used by experienced, professional designers, hard to recycle or non-recyclable materials can often be replaced by corrugated with complete success.
Product damage – When high levels of product damage are being experienced, it’s often easy to blame the packaging. However, if that packaging has not been correctly designed to support the product within the pack, challenges can arise. To protect your brand reputation, in addition to your product, sourcing the right packaging for all your entire range is essential.
Katie Whitehead, Director, Red Rose Packaging added; “These are just some of the most common challenges that we see, and all are easily tackled by our expert team.
“Perhaps the most over-arching message is that corrugated packaging can bring so many benefits to all elements of business operations, the supply chain and the consumer or customer experience. All you need to achieve this, is a great packaging team to support you.”
The power of retail packaging
Pretty much everything in a retail situation is packaged in one way another.
From outer transit boxes to move goods through the supply chain, to ecommerce packs to deliver direct to the customer, there are many facets to retail packaging.
More so than ever before, corrugated is playing a huge part in these types of retail packaging. To demonstrate its endless versatility, we take a brief look at some of the ways corrugated is successfully utilised in retail situations.
Transit Packaging
Infinitely robust and designed to withstand the rigours of all types of transport, transit packaging is essential to protect products when moving products through the supply chain. We’ve manufactured these types of boxes for all types of products spanning product types as varied as high-end delicate electrical items to garden furniture.
Shelf Ready Packaging (SRP)
A popular choice often seen in supermarkets, Shelf Ready Packaging allows for easy displaying of product on shelves and easy replenishment. Often, they have tear off sections to allow consumers to access the products in the retail situation.
Free Standing Display Units (FSDU)
This type of packaging is great for promotional campaigns, or simply positioning your product with the consumer in an easy to access way. Often printed with eye-catching print and branding, these units allow consumers to make split second purchase decisions and are great for driving impulse buys, especially if coupled with a hard-to-miss offer. Another type of product that falls into this category is the dump bin which is designed to drive similar impulse buys but displays the product in a less organised way. This is perfect when the product is the same and needs no explanation, for example masking tape in a DIY store.
Countertop Display Units
Ideal for smaller products these types of units often capitalise on the seasonality of products. Designed to be placed on a checkout counter, they drive impulse purchases when customers are paying for goods they have already selected. Good examples of this include seasonal chocolates, sticky tape rolls around Christmas time, or packs of tissues during cold season.
Ecommerce
Finally, there is the packaging required to support the huge ecommerce sector and the delivery of product direct to the consumer. Diverse, in that it can be utilised to send anything from luxury jewellery to cumbersome, heavy products, the importance of getting this type of packaging absolutely right is not to be underestimated to ensure the product is protected and arrives with the customer intact and undamaged. Sometimes, depending on the nature of the product, it’s all about creating a customer unboxing experience to garner positive reviews and encourage repeat business or recommendations.
Sharon Garner, Director, Red Rose Packaging commented; “Corrugated packaging supports all elements of the retail sector with practicality, durability and adaptability and we are proud to work with many customers who form part of the retail sector in some way.
“With years of experience in designing and manufacturing superb, corrugated solutions, our team understands how retail works and what is required to support customers in this sector.”
Get in touch with our team by calling 0161 483 4433 or emailing sales@redrosepackaging.com
Contact Us
If you’d like to discuss your packaging needs, contact the Sales Office on 0161 483 4433 or send a confidential enquiry below.
Please complete all fields for an email response, or just your name and telephone number if you’d like us to call you back.
Address
Newby Rd Industrial Estate
Newby Road, Hazel Grove
Stockport SK7 5DA
Telephone 0161 483 4433
Compliance
