Point of sale (POS) packaging refers to the materials and containers used to present products at the location where customers make their purchases, such as shop counters or display stands. This type of packaging is specifically designed to attract attention, encourage impulse buying, and provide essential information about the product. Effective POS packaging often features eye-catching graphics, clear branding, and convenient formats that enhance the overall customer experience.

Corrugated is entirely suited as a packaging material to POS packaging given its ease of printing, design capabilities and durability to protect product through the supply chain before it makes it to the designated retail environment.

How does POS influence customers?

POS packaging has a significant influence on the customer by shaping their perception of a product and their purchasing decisions.

 It can increase product visibility, making it easier for customers to notice and recognise brands amidst competing items and crowded retails environments.

When it is well-designed packaging, it can evoke persuade customers to make spontaneous purchases, ultimately improving their overall shopping experience and driving sales for the brand.

From simple countertop displays and dump bins to large-scale free-standing display units (FSDUs) ideally suited to seasonal or themed campaigns, the opportunities for POS packaging success are plentiful.

How we help our customer achieve POS success

Our team contributes to successful POS packaging for our customers by prioritising both functionality and visual appeal.

The brand’s packaging solutions are designed to ensure products stand out on shop counters and display stands, utilising vibrant colours and consistent branding that immediately catch the eye.

We can incorporate clear product information and user-friendly formats depending upon customer requirements, making it easy for customers to understand product benefits and make informed purchasing decisions or simply encourage impulse buys.

We determine how the product will be accessed so we can decided on the right type of solution. Will customers be invited to pick the product from a countertop display? Will they be invited to pick from a box on a shelf? Will they be invited to engage with the brand through an eye-catching display?

Our design and sales teams work with our customers to determine all factors and then make appropriate suggestions to ensure maximum benefits are reaped from every POS packaging design.

The beauty of a POS product is that is can be completely autonomous to the brand. All designs and styles can benefit from high quality printing and the teams at Boxes and Packaging, and the wider Logson Group, have considerable presence with award winning designs in a variety of sectors including household, confectionary, DIY, gardening, cosmetic and food.

POS packaging can envelop a wide range of board grades to cope with different product shapes and sizes and outer transit boxes are easily specified to ensure safe transportation through the supply chain. Size is almost immaterial within reason giving great flexibility for POS solutions to be used across a wide variety of platforms and in many and varied situations in retail environments, not just in supermarkets.

Giving a competitive edge in a retail environment the POS pack helps to build relationships with retailers driving sales that are mutually beneficial to both manufacturer and retailer.

We’re happy to talk to you and show you how POS can deliver benefits in terms of sales, market presence, brand awareness and retail longevity and form part of an integrated sales and marketing campaign, be that brand based, or product based.