The face of retail ready packaging (RRP) has changed.

Rewind a few years, and it was simply some shelf ready packaging (SRP) or a free-standing display unit (FSDU) that would catch the eye of the shopper as they ploughed up and down the aisles at the supermarket.

And, whilst this still plays a huge part in the marketing strategies of businesses, the changing face of retail has meant that the packaging has changed to.

Customers expect more now. They want to products to be brought to them, either visually in a retail setting, or literally through online and ecommerce purchasing.

So now, businesses should consider all aspects of their marketing and packaging integration to ensuring a consistent message is sent, and that brand recognition and expectations are met through all elements of the supply chain journey.

To that end, our design team – Paul and Adam – who are experienced in all aspects of corrugated packaging design from supply chain solutions to luxury gift packaging create a holistic range of solutions to suit all elements of taking a product to market.

Whether it’s a countertop pack, a dump bin for a supermarket, display unit in a delicatessen, ecommerce pack, luxury gift pack or indeed all the above our team works with each individual customer to ensure the right packaging is designed to suit the exact requirements.

Getting a retail packaging solution correct means that:

*Your brand is replicated consistently across all elements of your packaging

*Your products are protected and promoted

*Customers can easily identify your brand

Paul Barnes, Design Manager, commented; “The last few years have seen an exciting transition for the retail packaging sector, and we continue to work with customers to develop eye catching designs that deliver a point of difference from their competitors.

“As the ecommerce market continues to grow, our designs can support all elements of this newest retail sector.”