
Packaging is not something most people give too much consideration to.
Typically, when they do, it’s because the packaging they have encountered has not lived up to their expectation. This could mean product has arrived damaged, or that a parcel has arrived with packaging that wasn’t ideal. Shipping of fresh air or non-sustainable, hard to recycle materials is a particularly common example.
This is why it’s so important to get packaging right.
And, with statistics such as 60% of consumers ‘unlikely to make a repeat purchase from an online retailer if they receive a poorly packaging item’ (Source: 2023 study by Dotcom Distribution), the power of packaging should not be underestimated.
First Impressions Count
Understanding the psychology of human buying behaviour is important and whilst we’re neither experts, nor have the time or knowledge to do this topic justice, we do know that first impressions count when people make buying related decisions.
Typically, it is estimated that in a retail environment buyers make decisions to purchase or not within 7 seconds. Translate this into the visual packaging appeal of your product and if yours stands out or looks more attractive, simply a customer is more likely to choose that one.
In an ecommerce situation, the statistic above, shows the importance consumers place on packaging and again, why its so important to get this correct too.
But what does this mean for businesses sourcing packaging?
Sourcing powerful packaging
Businesses should consider all aspects of their packaging requirements and how they integrate into their business operations including product packing, product protection, brand representation, supply chain and consumer experience, accessibility, and the ease of recycling.
Innovative design combined with on-brand eye catching printing (where required) will also have a positive impact on consumers which in turn encourages brand loyalty and repeat business.
If all these factors are considered when sourcing packaging, it can become a great asset to your business whether it is supply chain packaging that transits products with ease, or high-quality product packaging designed to captivate customers.
Achieving success
Businesses and consumers alike have more points of consideration than ever before. Alongside the usual points of product protection and ease of opening there is also the added factor of sustainability.
In a report by Two Sides they reported that ‘41% would consider avoiding a retailer that is not actively trying to reduce their use of non-recyclable packaging, and 55% would buy more from retailers who remove plastic from their packaging’ whilst a more recent statistic says that ‘1 in 4 UK consumers would stop ordering from a brand due to overpackaging’’
This is why it’s so important for brands to be successful with their packaging. All things considered, paper based and corrugated packaging continues to be a preferred choice for many due to its design flexibility, recyclability, ease of printing, robust strength for superb product protection and ability to have designs that are easily opened.
Sharon Garner, Director, Red Rose Packaging commented; “It has never been more important for brands to consider the power of packaging and the impact their choices have on the wider business and consumer audience.
“By choosing corrugated, and a bespoke manufacturer such as ourselves, businesses can tap into the credentials corrugated brings and create a packaging solution that will win on every level.”
To contact the team at Red Rose Packaging give them a call on 0161 483 4433 or sales@redrosepackaging.com
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If you’d like to discuss your packaging needs, contact the Sales Office on 0161 483 4433 or send a confidential enquiry below.
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